Are you a small business owner in Nigeria? Or are you a new business owner in Nigeria looking for means to reach new potential customers? Well, I bet you’ve heard of TikTok.
The fast growing social media platform has become a tool for both new and experienced entrepreneurs to fish out potential customers for their local businesses.
TikTok might be viewed as a platform for just viral content and clips that may seem time wasting. However, entrepreneurs in Nigeria are taking advantage of the potential of TikTok in growing and scaling up their small business ideas.
Making the best use of TikTok for small businesses is no different compared to the likes of Facebook and Instagram. In fact, many would argue in favor of TikTok’s algorithm when it comes to reaching potential customers faster.
Without the need of a high local marketing budget for your business, this article will emphasize on the need for small businesses in Nigeria to utilize TikTok in promoting and marketing their business in order to attract new potential customers.
How To Grow Your Business In Nigeria Using Tiktok
I strongly believe the aim of you reading this article is to undercover the ways entrepreneurs can make the best use of TikTok to grow their business and why TikTok is the best platform to use for this.
Let’s dive into the ways and strategies that can be applied by entrepreneurs in Nigeria to grow their businesses using TikTok.
1. Opt In For TikTok Business Account
Without any doubt, the first step in utilizing TikTok for your small business is to create a TikTok account. However, it is great to be aware that there are both personal and business account options for TikTok users.
Why choose TikTok business account? TikTok business account offer diverse features and algorithm benefits for business owners compared to an individual or personal account. These features can range from the likes of a professional dashboard, performance insights, TikTok shops, advertising and campaign options and more.
Aside creating a TikTok business account, ensure you take little details into consideration like crafting a neat and professional bio and more.
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2. Create Your First Product Content
Aside creating a TikTok business account and having it completely set up in a clean way, the next thing you want to do as a small business owner is to create your first product content.
Creating content for your business or products shouldn’t be a tough task as it may sound. You can either create a video from the TikTok app or you use a pre-recorded video on your phone.
However, when creating your first ever product content, it is necessary to make it eye catching with proper angles to entice new customers. How can this be done? Videos can be recorded using your mobile phone or a camera if pocket friendly.
Take for instance you own a clothing business or food business, it is great to take catchy videos of different food you’re selling or different clothes you’re selling that would entice potential customers from the first sight.
3. Use Trending Sounds
Have you ever scrolled down on social media and you happen to find different content using one trending sound? Your answer should definitely be yes.
There are always new trending sounds every month that creators apply to their videos and content. Nigerian entrepreneurs should always stick to the trend and use trending sounds. I’ll tell you the reasons.
These trending sounds work in hand with TikTok algorithm. This means the video you created for your business or product would pop up alongside top pages that are making use of that same sound or song. Isn’t that fascinating? I guess it is.
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4. Take Advantage of Hashtags
Hashtags are essential and crucial strategy that every business owner and entrepreneur should use when trying to grow their business on TikTok.
Why are hashtags necessary? These are direct keywords or phrases that match the searches of potential customers looking for a product. For example, when you hashtag #sneakers or #shoes, your videos will appear on searches of customers or users on TikTok looking for sneaker and shoe contents.
However, I would suggest you don’t spam too many hashtags on your content. The purpose of hashtags is to keep them simple to work effectively. Overloading hashtags might not turn out the best way you expect because they might end up looking spammy.
Utilizing this strategy can take your business to another level and also help you generate massive leads in form of TikTok followers that would turn into future sales.
5. Collaborate With TikTok Influencers
Small businesses in Nigeria are already smart and making use of this method or TikTok strategy to grow their business.
It is a great idea to network and collaborate with influencers and top creators that match your business. For example, a clothing brand can collaborate with influencers to wear your product and showcase them to their massive audience. Also a photographer can collaborate with influencers to take high quality pictures and have them tag you when posting those pictures.
However, don’t think it would be impossible to reach out to top influencers because you’re a new or small business. Majority of top creators or influencers on TikTok have their business and contact details clearly written on their profile. Simply craft a mind blowing proposal to work with them, send your product over to them if they agree to work with you then watch how fast your business generate leads and visibility.
6. Stick to The Trends
One thing that makes TikTok stick out is the flow of trends. There are always new and exciting trends that are happening on this platform. Small businesses in Nigeria should follow the trend in order to get favored by algorithm. This isn’t difficult.
Sticking to the trend isn’t difficult, all you have to do is take a closer look at your timeline or For You Page and see what other brands and business owners are doing. Take a template of their content or sound and do similar things. You don’t necessarily need to copy the entire content strategy.
Doing similar things doesn’t mean you’re not sticking out. You are only trying to follow the trend and ride the wave and there is no doubt it will work for you just as much as it worked for them.
Final Thoughts
Entrepreneurs and small business owners in Nigeria are turning towards this fast growing platform called TikTok. Just as Facebook and Instagram has been helping hundreds and millions of businesses, TikTok is entirely no different.
TikTok has proven to be the way forward for small businesses in Nigeria to thrive in their industry and reach new customers without spending any ridiculous amounts on marketing strategies.
Hence, utilizing the basic and best strategies in this article will ensure your business is a step further just with the help of TikTok.